Four compositions. Hand-blended in small batches from absolutes and attars that take their time. Worn close, remembered long.
ASA is a quiet house. No seasonal drops, no celebrity bottles. A small number of fragrances, each built around one true raw material and allowed to breathe. Everything is blended, matured and bottled by hand.
Eau de parfum, 50 ml. Each composition is matured for six weeks before it is bottled, numbered and sealed with wax.
India has distilled fragrance for longer than most houses have existed. ASA begins there, with the slow copper-still distillations of rose, kewda and mitti, and brings them into compositions that sit comfortably in a contemporary wardrobe.
Every bottle is blended in batches of no more than two hundred. We would rather sell out than hurry.
Night-picked jasmine from the Deccan and Damask rose distilled at dawn, when the oil is heaviest.
Aged Assam oud and Mysore-type sandalwood, used sparingly so the material speaks rather than shouts.
Kashmiri saffron threads and mitti attar, the scent of the first rain on baked clay, distilled in Kannauj.
A fragrance should arrive a moment after you do, and stay a moment after you leave.ASA house note
Each composition is weighed, blended and left to rest in glass for six weeks. It is then filtered, bottled, wax-sealed and signed. Your bottle number is recorded in the house ledger.
Refills are offered at a reduced price. Bring the bottle back; we will fill it again.
All four compositions in 2 ml vials, with a note on how to wear each. ₹ 1,400, redeemable against a full bottle.
A forty-minute appointment, in person or on a call, to find the composition that suits your skin and your days.
For weddings and gifting, a composition made for you alone. Six to eight weeks, from a conversation.
The first batch releases soon. Leave your email and we will write once, when it is ready. Nothing more.